Up Return On Investment
According to Radiocentre, radio produces £7.70 revenue ROI for every pound spent – second only to TV overall and higher in several product categories including retail,finance, travel and automotive.
Impact on a Low Cost
Historically, mediums such as out of home have delivered low cost audience per thousand. Radio advertising delivers an average CPT (cost per thousand listeners) of £1.54. Out of home delivered an average CPT of £3.03.
Boost Awareness and Consideration
Listeners are, on average, 48% more aware of companies that have been advertised on the radio and 12% of these customers are more likely to consider them when buying.
Efficiently Targeted Advertising
Radio advertising can be be efficiently targeted by station type; age, social grade and geographical region. Essentially reaching the right people, in the right place at the right time.
Short Lead Times
Radio offers short lead-times and relatively low cost production, making it ideal for promoting last minute advertising messages at short notice.
Integration with Other Media
Radio plays a highly effective role for an advertiser on its own but placing this alongside other media can create huge impact for your brand, enhancing an overall campaign performance.
what else can Hectic Offer?
ent climate, it is getting increasingly difficult to reach the right audience with the right message, at the right time. Your brand needs to stand out from the chaos. Hectic is not just radio, we can offer a whole host of services to get your brand right where you need it. We house teams of Digital, Research, Creative, Voice and Digital Out of Home specialists who are ready to take your advertising to the next level. With heavy community interest we work along side local business’s, charities and organizations. We also provide workshops and community projects for Children and young adult’s.